5) How did you attract/ address your audience?

We addressed our different audiences in different ways, as different groups will be attracted by different aspects of our opening sequence.

Enigma appeal: The narrative is held back and the story is told through the images. The audience try to work out what the shots are of and what has happened, so they ask questions and are kept interested - everything isn’t given away.

MARKETING

As our audience includes young people, if we were to market this to our audience, an online viral marketing campaign would be suitable, with trailers and clips of the film available on Facebook, Youtube which can also be accessible on phones, making it a cross platform approach as well.

This marketing approach is very similar to that which made Paranormal Activity a recent success:

AUDIENCE FEEDBACK

We held a screening for our opening sequence and gave people a questionnaire to fill out:

Group 6 Audience

+ Things they liked: Shots, imagery, lighting, music, pace, colour scheme and curtains

-  What they thought could be improved: Sound, phone dialogue, the dissolve shot

* The most popular answer for the second question on genre was 'Thriller', the next most popular were crime/murder mystery and horror.

* Most people answered that it is a British independant film (the ones that didn't said it could be either independant OR mainstream)

* All but 3 people gave us a rating of  7 or above (out of 10).

The positive feedback and ratings showed that although some improvements can be made, we did reach our target audience effectively.