Our primary audience was the audience we were trying to appeal to. As our product developed, it became clear that certain other groups would also enjoy watching our film opening, this was our secondary audience:
One of the questions on the questionnaire we handed out at our screening was: Who is the film's target audience?
:) Most of the responses stated an age range of around 18 - 30.
:/ 2 said the film targeted people over 40.
The feedback implies that the audience is broader than we intended, in terms of age.
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